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ASDA ROLLS OUT FAICETECH FACIAL RECOGNITION
Major UK Supermarket Chain Partners with FaiceTech to Combat Retail Crime Across Stores
Major UK Supermarket Chain Partners with FaiceTech to Combat Retail Crime Across Stores
In a significant move to tackle rising retail crime, Asda — one of the UK's largest supermarket chains — has partnered with FaiceTech to deploy facial recognition technology across its stores.
UK retailers face unprecedented levels of shoplifting, organised retail crime, and violence against staff. Industry bodies report billions in annual losses, and the problem is getting worse.
FaiceTech's facial recognition platform will be used to identify known offenders and support safer store environments. The technology works by alerting store security teams in real-time when individuals on watchlists enter premises.
Asda selected FaiceTech for its proven accuracy, strong compliance framework, and privacy-by-design approach. The system meets the highest standards of UK GDPR compliance and has been developed entirely in the UK.
Early deployments have shown promising results, with significant reductions in repeat offending and improved staff confidence. The partnership demonstrates the growing role of technology in supporting high-street security.
Asda joins a growing number of major retailers investing in facial recognition as part of broader crime prevention strategies. The move signals growing acceptance of the technology when deployed responsibly.
FaiceTech is a UK-based facial recognition technology company providing solutions for retail, gambling, transport, and public safety sectors. Our technology is built entirely in England and designed with privacy at its core.